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Plan NOW for May 2023, dates will be announced soon! This special Bike Tour is a unique opportunity for People of Color and their families to connect with Cuba’s diverse ethnic and cultural roots.

Cuba is a unique country, has a fascinating history and is an important diasporic community in the world today. As a multi-ethnic nation, Cuba’s ancestry hails people from various racial and cultural backgrounds including Indigenous, Amerindian, European, African, and Asian. Over time Cuba’s blending of people and cultures has created a diverse fabric which weaves a rich tapestry of customs, language, music, art, cuisine and traditions.

We invite you to join us to enjoy the people, land and culture of Cuba!

Why we have this tour:

  • To provide a special cultural oriented Cuba Bike Tour experience with an affinity group composed of People of Color and their families.
  • To create a small group experience of a POC travel community as we bond with each other and the wonders of Cuba.
  • To explore Cuban culture, history, art, music, dance and cuisine with emphasis on African/ Afro-Cubano, Taíno/ Indigenous and Mestizo cultural influences.
  • To engage with the Cuban people, to socialize, support, learn, share and exchange the riches of our cultures, perspectives and ways in the world.

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Click below to Inquire or Register for the POC Cuba Culture Bike Tour:

May 22 – 30, 2022

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Please check the Cuba Bicycle Tours home page and the Itinerary and FAQ pages for additional information.

Our tours have a limited capacity to ensure a rich personal experience for every participant. Reservations are on a first come, first served basis.

Please note:

  • Tour participants must be at least 4’10” tall to assure maneuverability and safety on bikes provided for the tour.
  • Youth participants must be at least 12 years old to offer compatibility with planned tour activities.

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Our Story:



Herschel Goldberg 

There is a fascination with Cuba that I share with a lot of Americans and I suspect, with people around the world as well. Years ago I found myself drawn to this unique place and decided I had to experience it for myself. As I biked and stayed in small towns in the countryside, beach communities and cities it was the beauty of the land, the people and the culture that touched my heart.

As a bike tour professional, I knew I had to provide this experience for people to connect with Cuba in the way I had, on the ground and in a personal kind of way. I wanted travelers, particularly Americans, to form their own stories about Cuba… to set free their curiosity and spirit of adventure, to dispel myths and make connections with the real people of this place.

This resilience of the Cuban people has transformed genocide, colonization, slavery, revolution and more into the rich culture and heritage that permeates the island today. This legacy is akin to America’s story and others across the world. As a boy who grew up in a poor multi-ethnic community, as a child of immigrants that fled genocide and as a white man with friends and family members of color, I’ve come to recognize and appreciate how race and class affect the lives we all live every day.

I am honored to collaborate with Norma to create this tour for People of Color and their families.  I know the experience will enrich your connections of both heritage and history.


Norma Johnson

Herschel and I are good friends and he invited me to join his Cuba Bike Tour in 2019. Well, that tour influenced my life in such a magnificent way that I wanted more people to have this experience, especially People of Color and their families.

As an American who is Black, I find reflections of my own history and culture everywhere in Cuba. It is there in the history of slavery and colonization, and it merges with the culture, language and history of the Europeans, the Indigenous peoples and the immigrants that continued to arrive.

As a healer, inspirationalist, poetic storyteller and racial justice facilitator, I use oral forms of storytelling to highlight stories of our shared humanity, history, and heart. I’m honored to have my work featured in racial justice courses taught by educators across the country, because at the core, our stories are what matters most.  A well-known Nigerian author and storyteller, Chinua Achebe, says that “Stories are not just meant to make us smile. I think that our lives depend on them.” The power of the stories and history of the Cuban people gives us insight into our own humanity, the richness of our cultures and our indomitable quest for freedom.

Herschel and I talk about Cuba, we talk about race in the U.S. and we talk about the ways we like to show up in the world within our communities. And all this talk eventually led us to a heart-to-heart conversation about collaborating to bring a special Cuba Cultural Bike Tour experience to People of Color and their families.

This one is for you. Vamonos, come join us on this wonderful adventure!

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Resources to explore some of Cuba’s rich history:


What Became of the Taíno?

Smithsonian Magazine
The Indians who were there when Columbus landed were long believed to have died out. But a journalist’s search for their descendants turned up surprising results.


Many Cuban people still locate their origins in specific native African ethnic groups or regions, particularly the Yoruba, Akan, Congo, Igbo, Carabalí, Mandingo, Kissi, Fula, Makua and others.

Slavery and Cuba

Slavery in Cuba was associated with labor demand to support the sugar cane plantations. More than a million enslaved Africans were brought to Cuba as part of the Atlantic slave trade.

Chinese-Cubans Keep Their Culture Alive

Document Journal
Photographer Sean Alexander Geraghty shares stories from Havana’s Chinatown—once the largest in all of Latin America, home to thousands of Chinese men and their mixed-race families.